🧠 AI Categories
- AI Email Marketing
- SMS and WhatsApp Marketing
- CRM and Marketing Automation
💰 Pricing Model
Freemium, with a free plan included, and paid plans based on the volume of emails and features.
❓ What Is Brevo?
Brevo is an AI email marketing and automation platform for all sizes of businesses. It helps you create, send and automate email campaigns using templates, drag-and-drop tools, and smart personalization. Brevo also supports SMS, WhatsApp, push notifications, detailed analytics, and AI-assisted content suggestions to improve engagement and save time.
Additionally, Brevo utilizes AI for email creation, improvement of subject lines, and figuring out the best time for sending messages. Thus, many companies mix AI Email Marketing with other channels of communication via Brevo.
👥 Who Can Use Brevo?
Brevo is a good choice for:
- Small and mid-size companies
- Start-ups and brands working online
- Marketing and growth departments
- Companies who send emails and SMS
- People who simply want a cheap email tool
If you want to do email marketing without spending lots of money, then Brevo is the best.
⭐ What Makes Brevo Unique?
- Email, SMS and WhatsApp all in a single platform
- AI assists you with email content and timing
- CRM is built in for managing contacts
- Simple automation workflows
- Pricing is based on emails sent, not contacts
It focuses on flexibility and the value rather than complicated setups.
✅ Pros
- Free plan available
- Cost less compared to many tools
- Supports multiple communication channels
- Easy to use interface
- Good automation features
❌ Cons
- Advanced features require paid plans
- Reporting is basic on lower plans
- It is not as comprehensive as enterprise level solutions
⚙️ How Does Brevo Work?
Brevo helps you organize your contacts and take all the necessary actions, such as sending campaigns, right from one place.
Here's what you do:
- Sign up for an account and upload your contacts
- Create your email or SMS campaigns
- Use AI to make your content better
- Configure automation processes
- Monitor the opens, clicks and other results
All your work is done through a single dashboard.
💵 Pricing
Free Plan ($0)
- Limited emails allowed per day
- Basic email marketing functionalities
- Suitable for small businesses and experiments
Paid Plans
- Starter: more emails and basic automation
- Business: advanced automation and analytics
- Enterprise: customized pricing and support
Generally, the biggest benefits of paid plans are higher sending limits and availability to more advanced features.
📝 Summary
Brevo is an easy and affordable tool for businesses that want to use AI Email Marketing along with SMS and automation. It offers a free plan to start, flexible pricing, and smart AI features to improve campaigns. Brevo is a great choice for small and medium businesses that need customer communication to be effective but at the same time want to keep the costs low.